Marketing for private clinics

GP surgeries, scan centres, dietitians, physios and specialist clinics. Patients choose a clinic quickly, usually on a phone, often after one search. We make sure yours is the one they find, trust and book.

Talk to us about your clinic

What a patient does before they book

Most clinics lose patients in the gaps between these steps, not in any single one. We look at the whole path.

1. Searches

Usually something plain like private gp near me or pregnancy scan london. If you aren’t on the first screen, you aren’t considered.

2. Compares

Opens two or three clinics. Looks for price, location, opening times and whether the clinic looks safe and professional.

3. Books

Calls, fills in a form or uses an online booking tool. A slow or confusing booking step undoes all the work before it.

4. Comes back

Leaves a review, books a follow-up, refers a friend. This is where most clinics do nothing at all.

From clinics we work with

3x

more clicks from Google for a private GP clinic after a technical SEO clean-up

£9.97

average cost per conversion for a private ultrasound clinic on Google Ads

13.7%

of ad clicks turned into an enquiry or booking for that same clinic

+35%

more clicks from Google for a dietitian practice after a site rebuild

See the full case studies

What we do for clinics

  • SEO for treatment and service pages, written in the words patients use
  • Local SEO and Google Business Profile management for each location
  • Google Ads for high-intent searches like scans, tests and same-day appointments
  • Clinic websites with clear prices, practitioner profiles and easy booking
  • Tracking that counts real bookings, not just page views

Healthcare rules we respect

Healthcare advertising has more rules than most sectors. Google restricts ads for some treatments and medicines, and in many countries advertising codes limit what clinics can claim.

We write ads and pages that describe services accurately, avoid promised outcomes, and keep personal health data out of ad platforms. If a service needs certification or approval to advertise, we tell you before we spend any money.

Questions from clinic owners

No. We work with clinics and health businesses worldwide. The approach is the same; the rules and the search terms change by country, so we set up each account around local requirements.

It depends on the treatment and the country. Many prescription medicines can’t be advertised to the public at all. We’ll check what’s allowed for your services before setting anything up.

Usually, yes. Most booking tools can send a signal when a booking is completed, and we connect that to Google Analytics and your ad accounts. Some embedded tools need a workaround, which we handle.

Google Ads can bring enquiries within the first couple of weeks. SEO takes longer, usually three to six months before the gains are clear.

Tell us about your clinic

Which services matter most, which areas you serve and how patients book today. We’ll come back with an honest view of where the quickest gains are.

Get in touch