Marketing: Google Ads

Google Ads management

PPC management for businesses worldwide. We set up and run Google Ads that get you calls, bookings and form enquiries at a cost per lead that makes sense for your business.

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What our Google Ads management covers

Whether you’re starting from nothing or taking over an account another PPC agency built, we start by checking the setup, the tracking and where the money is going.

  • Search campaigns built around the terms your customers type, with negative keywords to cut wasted spend.
  • Performance Max for businesses with good conversion data and enough budget to feed it.
  • Local Services Ads where they are available for your trade and country.
  • Conversion tracking through Google Tag Manager and GA4, so every lead gets counted.
  • Landing pages when your current pages are what’s holding results back.
  • Ad copy written by people, tested and refreshed.

Google Ads results

Lifetime figures from Google Ads accounts we manage. Conversions are the calls, enquiries and bookings each client tracks.

Google Ads

Private ultrasound clinic

102 conversionsfrom 746 ad clicks

£9.97average cost per conversion

13.7%conversion rate

Smart and Search campaigns, a dedicated landing page and full conversion tracking, built from scratch.

Google Ads

Pizza restaurant

108 conversionsfrom 716 ad clicks

$7.51average cost per conversion

Local campaigns that get customers through the door for a few dollars each.

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A PPC agency that starts with tracking

Most accounts we look at have a tracking problem before they have a bidding problem. If Google is counting the wrong things, the campaigns optimise for the wrong things. See how we set up conversion tracking.

So we fix tracking first. Then we can see which keywords, ads and locations produce real enquiries and put more of your budget behind them.

PPC management services, not just setup

Good Google Ads management services don’t stop at setup. The account needs regular work: new search terms to add or exclude, ads to test, bids and budgets to adjust. We work on the account regularly and send you a short report in plain English: leads, cost per lead and what we changed. Not ready to hand over your account? Start with a Google Ads audit.

Who we work with

Looking for a Google Ads agency that also understands websites and SEO? We work with clinics, restaurants, local service businesses and B2B companies worldwide. If you rely on enquiries rather than online checkout, we’ll probably be a good fit.

Questions about Google Ads

It depends on your market and what a new customer is worth to you. We’ll look at the cost per click for your keywords and suggest a starting budget before you commit to anything.

Yes. We review what’s already there, keep what’s working and fix what isn’t.

Search campaigns can bring in enquiries within the first few weeks. It usually takes a couple of months of data before the account is properly tuned.

Not usually. If your current pages are what’s holding results back, we can build a focused landing page for your campaigns.

Is your Google Ads budget working as hard as it should?

Send us a message and we’ll review your account and tell you what we’d change first.

Get an account review