Landing pages built for ads

Sending paid clicks to your homepage is one of the most expensive habits in advertising. A landing page has one job: turn the person who clicked into a call, a form or a booking.

Talk to us about a landing page

Why not just send ads to your homepage?

Your homepage

  • Talks to every kind of visitor at once
  • Menus, links and news that pull people away
  • A general message that may not match the ad
  • Contact details buried at the bottom

A landing page

  • Written for the people who searched for one thing
  • No menu, or a very short one
  • The headline repeats what the ad promised
  • The form or phone number is visible straight away

What goes on the page, from top to bottom

  • A headline that matches the search. If someone searched for a pregnancy scan, the page says pregnancy scan, not “welcome”.
  • The offer and the price, if you can show it. A price shown early filters out people who were never going to book, so the enquiries you do get are better ones.
  • One clear action. A short form, a call button or a booking widget. Not all three competing for attention.
  • Reasons to trust you. Reviews, qualifications, years in business, photos of the real place and people.
  • Answers to the usual doubts. Location, parking, waiting times, what happens next.
  • The action again at the bottom for people who read everything first.

What this looks like in practice. For a private ultrasound clinic we built Google Ads campaigns around a dedicated landing page. Across the life of the account, 13.7% of ad clicks turned into an enquiry or booking, at an average of £9.97 each. See the case study.

Questions about landing pages

Usually, yes. If your site runs on WordPress we build it there, so it shares your domain and branding. If not, we can use a separate landing page tool.

One per main service or offer is a good start. A clinic offering scans and blood tests, for example, would need two, because the people searching for each want different things.

Yes, once the page has enough traffic to show a real difference. Testing with only a handful of visitors gives misleading answers, so we wait until the numbers are meaningful.

Yes. We write it from what people search for and the questions your team hears on the phone every day.

Paying for clicks that don’t convert?

Send us the ad and the page it points to. We’ll tell you where people are dropping off and what we’d change first.

Get in touch